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How to fine tune the Marketing Strategy

  Achieve Your Business Goals with Expert Guidance Are you feeling stuck with your current marketing strategies or frustrated by lack of results? You’re not alone. Many businesses struggle to get the desired outcomes from their marketing efforts. Whether it’s low engagement rates, poor conversion metrics or whether not knowing where to start. Recently, we had the opportunity to help a mid-sized mobile phone dealership that was facing several marketing challenges hindering its growth. They have a robust product line and a beautifully designed official website. Despite these strengths, they struggled with low engagement rates, poor conversion metrics, and uncertainty in strategic planning. Determined to overcome these obstacles, they partnered with Axcito to revamp their marketing efforts. This case study highlights the transformative steps taken and the remarkable results achieved through this collaboration. 1. Identify Problem Areas During our initial consultation, the owner of the...
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Axcito expands pesence in Sri Lanka with a new development center

    We are thrilled to announce the opening of our new development center and office in Sri Lanka, marking a significant milestone for Axcito as a global company. This expansion reinforces our commitment to innovation, growth, and collaboration as we continue to serve our customers worldwide. While Axcito'ss main headquarters remains in the USA, we also have teams located in Australia and Sri Lanka. The new office allows us to grow our Sri Lankan team and operations, providing an ideal training environment, especially for interns and recent graduates. Our previous office in Maharagama, Sri Lanka remains as our operation office for Sri lankan team. The new larger space features meeting rooms and areas for teams to collaborate effectively, essential as we hire more staff in Sri Lanka. This physical office space is invaluable for interns, who gain hands-on experience working in a professional environment, enriching their learning and development. Additionally, having a dedicated ...
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Coordinating Interviews Across Time Zones: Our Experience at Axcito

  Recently, Axcito decided to start a new development center in Sri Lanka. As we began the hiring process, we faced a challenge – scheduling interviews that would work for candidates in Sri Lanka, as well as our team members spread across Dallas, USA, and Melbourne, Australia. Our goal was to conduct most interviews between 8 AM and 5:30 PM Sri Lanka time while ensuring the availability of interested team members from different time zones. The Challenge: Finding a Common Time Slot Coordinating interviews across multiple time zones proved to be trickier than we anticipated. We initially tried using tools like Doodle and Calendly, but they didn't quite fit our needs. We needed a solution that would allow us to view available time slots for all participants, taking into account their respective time zones. The Solution: Time-Map and a Collaborative Google Sheet 😅 After exploring various options, we discovered a valuable resource: the World Clock Meeting Planner from timeanddate.com. ...
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A fresh new look for AXCITO - The new logo is coming!

 If you've been following us (Axcito) for some time now, you may have noticed that our logo has remained the same for a while. While we're proud of our history, we also recognize that it's important to keep things fresh and current. That's why we're excited to announce that a new logo is coming! Our design team has been hard at work, pouring over hundreds of designs in an effort to create a new logo that truly represents who we are as a company. It's not an easy task, as a logo is essentially a visual representation of a company's identity. It's the first thing people see when they visit our website or walk into our offices, and it's what they'll remember us by. One of the biggest challenges we face is how to communicate "who we are" and "what we do" in one small logo. After all, Axcito is a multi-faceted company with diverse services that range from any type of software development to IT consulting. It's not easy to captu...
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DynamoDB SQL Vs PostgreSQL Vs MongoDB

 Choosing the right database for your project can be a challenging task, especially when dealing with a large dataset. Recently, Axcito was approached by a client who wanted to perform a Proof of Concept (POC) on which database to use for their very large dataset, which they intended to open via public APIs. In this article, we will discuss how Axcito approached the decision-making process for selecting the appropriate database for the client's needs. Decision Drivers Axcito had several decision drivers for selecting the appropriate database for the client, which included: Delivering quickly is very important Data model might change over time Data will be used for analytics and/or machine learning Should be easy to manage (Managed service is preferred) Considered Alternatives Axcito evaluated several database alternatives, which included: DynamoDB SQL (MySQL or PostgreSQL) MongoDB   Pros and Cons of the Alternatives DynamoDB: The client had already used DynamoDB in the project...
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Why we prefer Flutter as the top choice for developing larger mobile apps

 At Axcito mobile app developments, in few recent projects we opted for Flutter because it is a cross-platform mobile development framework that is open source and was developed by Google.  It utilizes Dart, which is also developed by Google. What caught our attention about Flutter were its UI widgets that provide a native look and feel, its high-performance cross-platform framework inspired by React, and its fast debugging capabilities with stateful hot reload. Moreover, Flutter offers additional features that we will delve into further.  Flutter's performance is one of its major advantages due to its utilization of the Dart programming language, known for its speed and efficiency. This enables smooth and swift app performance, even on older devices. Another advantage is the use of widgets in building the user interface, which facilitates quicker and more efficient development. With Flutter's pre-compiled widgets, the app's performance is not impacted by the device's p...
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A Message from Axcito: Our Apologies for the Lack of Blog Posts

It's been a while since we last posted on our blog, and we wanted to apologize to all our followers for the long silence. Rest assured that we have been keeping ourselves very busy, and we have some exciting news to share. Since our last blog post, Axcito has been growing faster than ever as a full global team. Our team has expanded to mainly in three countries - USA, Sri Lanka, and Australia - and each entity operates independently. Nevertheless, we work together globally and support each other as needed. But some of the clients and some members are from different counties. In the past few months, we have been involved in several exciting projects. Our focus has been on web and mobile application development, software quality assurance, cyber security and penetration testing, and SEO projects. We are pleased to announce that we have been recognized as one of the best mobile app development firms and top professional eCommerce agencies in USA, Sri Lanka, and Australia. Our team is ...
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